1 rich Libsyn https://www.libsyn.com 90 600 The Art of War is a classic book on military strategy. But did you know that you can apply the lessons from this classic text to start or scale a business? That's the thesis of Becky Sheetz, my guest for this episode. Becky is the co-founder of Sun Tzu Strategies and is the author of&amp;nbsp;The Art of War for Small Business. The episode begins with Becky describing her initial fascination with Sun Tzu and&amp;nbsp;The Art of War (02:41 - 08:22) and why she thinks war may be a good metaphor for challenges both in your professional and personal lives (08:23 - 11:48). Becky and Adam then discuss the things that readers should know if they pick up&amp;nbsp;The Art of War for the first time (11:49 - 13:50), why entrepreneurs should care about Sun Tzu (13:51 - 20:32) and why many have a minimal understanding of&amp;nbsp;The Art of War (20:33 - 23:44). The interview then turns to&amp;nbsp;The Art of War for Small Business, specifically discussing the passage that&amp;nbsp;entrepreneurs should start with when reading&amp;nbsp;The Art of War&amp;nbsp;(23:45 - 25:10), why entrepreneurs should follow Sun Tzu's advice of understanding ourselves (25:11 - 32:31) and how much attention should be paid to the enemy (competitors) when starting your venture (32:32 - 38:31). The interview wraps up with Becky discussing how to find open ground in your market (38:32 - 40:11), how Marc Benioff successfully leveraged the lessons of deception from&amp;nbsp;The Art of War (40:12 - 44:00), how we can leverage spies to understand competitors (44:01 - 48:12) and what listeners can do today to implement&amp;nbsp;The Art of War in their business lives. For show notes and a transcript of my interview with Becky Sheetz, click here. The Power of Bold http://www.thepowerofbold.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/8275037/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/31683518