1 rich Libsyn https://www.libsyn.com 90 600 This episode I speak with Iris Chan, CMO of FusionGrove. She has had over 20 years of experience leading multi-national marketing and sales enablement functions at Fortune 50 vendors like Cisco and IBM. Iris is also a founding member of the Sales Enablement Society as well as its local chapter president in Australia. In our conversation we discuss: Effective strategies for aligning a multi-national sales and marketing team The concept of co-creation between Sales and Marketing A significant marketing insight that is missing from a lot of lead generation efforts How to know if an account-based strategy is appropriate for your business. Additional Links: ABM Growing Up Fast: 2017 Benchmark Report (article) Connect with Iris on LinkedIn or Twitter LIKE THE PODCAST? LEAVE A 5-STAR REVIEW ON ITUNES TO HELP IT GROW! Music/Production: Chris &quot;KID&quot; Robinson, Hitmakuzz Productions Subscribe to the podcast:&amp;nbsp;Apple Podcast&amp;nbsp;|&amp;nbsp;Stitcher (Android)&amp;nbsp;|&amp;nbsp;RSS The Alignment Podcast http://www.TheAlignmentPodcast.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/7893296/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/29442014