1 rich Libsyn https://www.libsyn.com 90 600 The recent history of specialist audio-visual software applications is littered with instances of such products being given away free with hardware. In this AV Futures podcast, Ascentae commercial director John Knight discusses the reasons why this practice emerged and goes on to explain the ways that the true value of AV software can be realised and added to the supplier's invoice. av futures http://avnews.eu <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/7657226/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/7657226