1 rich Libsyn https://www.libsyn.com 90 600 Presented by Art Of Sport –&amp;nbsp;https://ArtOfSport.com/NiceKicks &amp;nbsp; NBA All-Star DeMarcus Cousins discusses his new shoe deal with Puma, how he plans to stand out on the court and why he clowned KD's shoes mid-game. Later, Matt Halfhill and Nick DePaula analyze Puma's NBA re-launch so far and the brand's potential ahead. 0 – Intro 1:24 – Art Of Sport 2:10 – DeMarcus Cousins interview 5:00 – NBA's new color rules 8:13 – @PumaHoops Marketing 9:28 – “Wouldn'tna happened in the Pumas” 10:13 – Matt &amp;amp; Nick analyze Puma's re-launch 12:22 – Pulse on Puma from players 14:51 – Halo effect on Men's business 20:23 – Is Basketball a declining category? 23:12 – Puma not doing a signature shoe 32:02 – Impact of Jay-Z 33:57 – What do we want to see next? 38:52 – Branding &amp;amp; color approach 42:40 – Top 2019 Sneaker free agent targets Nice Kicks Podcast https://www.nicekicks.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/7545722/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/7545722