1 rich Libsyn https://www.libsyn.com 90 600 In this week’s show we interview Glenn Fisher, founder of AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade, Glenn has worked with Agora, a multi-million pound international financial publisher and now writes on a freelance basis as well as coaching aspiring copywriters. In this interview, Glen delves into the wisdom behind his recent publication ‘The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales’, covering a range of topics including: What exactly is copy, and the difference between direct and indirect-response copywriting What experience goes into becoming a successful direct-response copywriter, and why it’s worth taking time to respect your copy- even if you don’t invest in a copywriting specialist How direct-response copywriting is essential when it comes to the success of Google and Facebook Ads The importance of reading and researching the entire way through the copywriting process and how getting inside the subject makes writing so much easier How we can leverage rote learning to learn copywriting The importance of touching emotions in copywriting to sell products The four Ps and Us in copywriting and how they help you produce quality copy The role a headline plays in the efficiency of your ad copy and the other ways you can attract attention to your copy Why you need to get creative with your use of testimonials in your copy The importance of giving users and incentive to make the click, and how clarity is vital in your call to action. Knowing when to stop writing and managing your time. &amp;nbsp; Want to know more? Buy Glenn’s book ‘The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales’ Get in touch with Glenn: Twitter- @allgoodcopy Email- allgoodcopy@gmail.com Website- www.theglennfisher.com The Click &amp; Convert Podcast https://clarkstjames.com/category/podcast-2/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/7108559/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/23616417