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  <title>Alpha Universe Podcast: Sony's Matt Parnell On What It Means To Be Alpha And The Power Of Community</title>
  <description>AlphaUniverse.com editor Christopher Robinson talks with Matt Parnell about Sony's growth from zero a few years ago to be the leader in full-frame interchangeable lens cameras in the US. Parnell and Robinson also discuss the new Be Alpha campaign, the massive reach of the @SonyAlpha community and how the Sony Alpha brand is positioned for the future. See more about Be Alpha and @SonyAlpha at AlphaUniverse.com and in Instagram. </description>
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