1 rich Libsyn https://www.libsyn.com 90 600 Host Aaron interviews his inspiration, Will Boyd, about why doubling down on paid digital advertising is a smart move because of its retargeting capability. Show highlights: 05:00 - Will's story in transitioning from Physical Therapist to a coach and digital marketer for physical therapists 11:30 - How no formal marketing background can be an advantage in forward-leaning tactics 13:00 - Will gives his thesis on Facebook advertising 17:00 - Getting beyond the sponsored post with the FB Tracking Pixel and LinkedIn Insight Tag 21:00 - Rules and Ethics in advertising to your customers 27:00 - The power of ethical retargeting 33:00 - Will talks about wins for his customers with Healthy Funnel Outcome Studio Podcast - Marketing &amp; B2B Technology Talk http://outcomestudio.com/blog/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/6964715/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/22876892