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Episode 99: How to Conduct Ethnographic Interviews for Design
Human-centered Design requires learning people's real needs. It means moving past assumptions and engaging with people to better understand their experiences. Some of the most powerful tools in the Human-centered Design process are ethnographic interviews and other types of ethnographic research. This episode explains what these tools are and how to use them to help you gain a deeper understanding of their real needs. The results will be increased creativity and innovation. What You’ll Learn What ethnographic research means in the context of design and creativity 4 types of ethnographic tools that are helpful for solving problems creatively Tips and advice for conducting ethnographic research such as interviews, walk-a-mile, contextual inquiry, and observation. Resources IDEO.org Suri, J.F. & Howard, S.G. (2006).Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design. Journal of Advertising Research. IDEO's Design Kit Course Weekly Challenge Practice doing at least one ethnographic interview this week.
The Deliberate Creative
http://deliberatecreative.libsyn.com/podcast
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