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  <title>#38: &amp;quot;Almost Pavlovian...You ring that bell and they start salivating.&amp;quot;—Perfect Practice.</title>
  <description>#38: &amp;quot;Almost Pavlovian...You ring that bell and they start salivating.&amp;quot;—Perfect Practice. Spencer and D.P. talk about how Vince Lombardi's admonition to 'practice perfect' applies to your social media activity. This episode focuses on the section entitled 'Perfect Practice' that can be found on page 203&amp;amp;nbsp;of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith &amp;amp;amp; D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'&amp;amp;nbsp;by Spencer X. Smith &amp;amp;amp; D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com&amp;amp;nbsp; You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith &amp;amp;amp; D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com </description>
  <author_name>The ROTOMA Podcast with Spencer X. Smith &amp;amp; D.P. Knudten</author_name>
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