1 rich Libsyn https://www.libsyn.com 90 600 In this episode, we welcome on Neil MacLean to have a conversation around all things Facebook advertising.&amp;nbsp; Topics Covered: -- How&amp;nbsp;Neil&amp;nbsp;set-up The SFN Expo using just FB ads. -- How he started learning how to best use social media to market The SFN Expo. -- Why personal trainers should consider using FB ads. -- How to go about running a FB&amp;nbsp;ad. -- What kind of image you should use for your ad. -- What kind of copy to write. -- Using a headline or hook. -- What kind of audience size you should be looking for. -- How much to spend on your ad. -- Tips for generating more leads off of your website. &amp;nbsp; Neil's Free Facebook Group LTB 2-Week Free Trial LTB Podcast http://liftthebarpodcast.libsyn.com/podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/6848868/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/22303548