1
rich
Libsyn
https://www.libsyn.com
90
600
Episode 70 - Designing Healthcare - PART 1
On today's show, we have Amy Cueva and Amy Bucher of Madpow. Take one-part cutting-edge motivational science, add in a strong dash of design psychology, a high level of insight & innovative design...and round it off with 80 strongly-skilled and passionate professionals. And you have Mad*Pow, a market-leading design company that has worked with the top names in healthcare - including CVS Health, Harvard Pilgrim and even the CDC. This show episode was so chock full of great information, that it became the first ever 2-part interview series I have done! In this episode. Dr. Steve Ambrose, Amy Cueva, and Amy Bucher discuss the following: 🔶 How 'motivational science' and 'design psychology' are changing the world of patient experience and engagement. 🔶 Blending creative processes with scientific methods to deliver unique solutions 🔶 The framing strategy of today's healthcare companies to deflect 'pricing' 🔶 Why persuasion is highly overrated in behavior change 🔶 Collaboration as the 'new' innovation 🔶 Engagement differences - pharma, payers, and providers And so much more!
RED HOT HEALTHCARE
https://redhothealthcare.com
<iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/6662490/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>
https://assets.libsyn.com/secure/item/6662490