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#25 Hijinx PR Answers: What Is Art Management & PR?
Heidi Johnson has been putting the coolest art and events in front of the hippest people in LA for decades. In this episode she breaks down where PR and management cross over, how much of this stuff artists should be doing for themselves, and when it's time for you to get a manager. She also lets us in on some secrets of how to get your shit covered by the press. There's a lot of name-dropping in this episode, but every story is peppered with many years of wisdom, and by the end Heidi takes muthafuckas to school so don't miss the second half of this episode. We also share stories on the late Juxtapoz co-founder Greg Escalante since Heidi was one of the people closest to him in his final years. RIP Greg.   6:10- Can you talk about the new stuff you are doing with Corey Helford? http://www.coreyhelfordgallery.com/ https://www.instagram.com/coreyhelfordgallery   9:01- http://www.latimes.com/entertainment/arts/la-et-cm-break-bread-think-tank-photos-20160212-photogallery.html   https://www.youtube.com/watch?v=R9RnV2Tfyak   9:16- Scott Hove https://www.instagram.com/scotthove https://www.facebook.com/cakefangs/   12:06- Heidi talks details about herself and her mom Monica Johnson who was a screenwriter and novelist    http://deadline.com/2010/11/r-i-p-monica-johnson-80766/   18:26- Heidi talks about talent management and PR in the entertainment industry    20:27-  Heidi talks about working on Renaissance Man (1994) http://www.imdb.com/title/tt0110971/?ref_=nm_flmg_act_76   21:44- Being an assistant for Penny Marshall http://www.imdb.com/name/nm0001508/?ref_=tt_ov_dr   23:38- Lillo Brancoto http://www.imdb.com/name/nm0000969/?ref_=tt_ov_st_sm   A Bronx Tale Directed by Robert Di Niro http://www.imdb.com/title/tt0106489/   24:32- What are press junkets?    26:01- Heidi talks about Entertainment PR   28:28- https://www.autobytel.com/   30:49- Learning how to deal with clients   31:29- http://js2pr.com/   32:27- Tune into A.R.T Artists Real Talk Episode #24 with Creative Director Maca https://itunes.apple.com/us/podcast/a-r-t-artists-real-talk/id1159607075?mt=2&i=1000407726561   37:31- Define what a publicist is   38:27- https://www.instagram.com/hijinxarts https://www.hijinxarts.com   42:31- Engelbert Humperdinck  http://www.engelbert.com/   43:38- Heidi talks about signing a contract with Engelbert   44:31- Pitching to the Grammys    45:53- Do artists often say no when you have a big idea that can be huge?   47:36- Jacob talks about what Heidi taught him with, “finding the story.”   48:43- When did you start Hijinx?   https://www.instagram.com/hijinxarts https://www.hijinxarts.com   50:46- Robbie Conal http://robbieconal.com   51:14- http://blog.boobsandblood.com   51:36 https://www.jimmahfood.com   51:49- https://www.instagram.com/janedopeness/   52:06 https://www.jimmahfood.com/projects/grrl-scouts/   52:19- GRRL Scouts video https://www.youtube.com/watch?v=Y8Gt4Jxn3lk   52:54- https://www.youtube.com/watch?v=UCg31PbYx9w   54:51- PR and relationships   55:16- Beyond The Streets  https://www.juxtapoz.com/news/graffiti/beyond-the-streets-an-expansive-exhibition-on-the-global-movement-of-graffiti-and-street-art-coming-to-los-angeles/   56:16- Art Basel  https://www.artbasel.com/   56:46- Heidi talks about her mom passing away weeks prior to Art Basel    1:00:02- Working in LA   1:00:41- Allison "Hueman" https://www.instagram.com/hueman_/   1:01:31- The Brewery Art Colony  http://labrewery.com/brewery/   1:02:10- Hold Up Art Gallery https://www.yelp.com/biz/hold-up-art-los-angeles   http://dola.com/venues/hold-up-art   1:05:31- http://www.laweekly.com/arts/allison-hueman-torneros-the-mad-muralist-4632719 http://www.laweekly.com/arts/its-only-hueman-nature-2614631 http://www.complex.com/style/2014/05/street-artist-hueman-covers-la-weekly-people-2014-issue   1:09:25- How do you judge the feeling of what you should be doing vs what you shouldn't be doing?   1:10:14- Heidi talks about following her gut    1:12:01- What is a manager and why is it useful to have one?   1:14:25- Are managers taking a percentage of everything you make or only off the projects you bring?   1:16:18- Heidi talks about what a manager should do for you– bringing rates up and getting your needs met   1:18:52- If someone is considering managing what kind of things do they need to be thinking about as they step into that new role?   1:19:26- http://www.laweekly.com/arts/street-artist-chase-explores-light-and-space-as-his-pattern-park-debuts-9309607   https://artillerymag.com/events/into-light-space-new-works-by-chase/   1:20:56- Teddy Kelly https://www.instagram.com/teddykelly   https://teddykelly.com/   1:20:56- Heidi explains how working with friends is hard   1:24:22- https://artsharela.org/   1:26:34- https://www.instagram.com/legal_goods/?hl=en https://creators.vice.com/en_us/article/4x9g79/think-tank-la-diy-show-convict-ex-convict-artists   1:28:46- Bobby Moline-Kramer https://www.instagram.com/bobbiemolinekramer/?hl=en   1:28:04- Annie Terrazzo  https://www.instagram.com/annieterrazzo/?hl=en https://www.youtube.com/watch?v=uIvzEmwkkOA   1:28:41- Heidi talks about being around to see social media emerge    1:30:20- List building   1:31:46- Heidi talks about how important social media is   1:37:26 -https://www.juxtapoz.com/   1:37:35- Odd Nerdrum https://en.wikipedia.org/wiki/Odd_Nerdrum  http://nerdrummuseum.com/   1:38:52- http://seanstarwars.com   1:40:06- Greg Escalante http://www.latimes.com/entertainment/arts/miranda/la-et-cam-greg-escalante-obituary-20170909-htmlstory.html   https://www.juxtapoz.com/news/magazine/rip-greg-escalante-co-founder-of-juxtapoz-magazine/   1:41:50- Corey Helford  http://www.laweekly.com/arts/why-corey-helford-gallerys-massive-10th-anniversary-show-is-worth-a-look-or-two-7313467   1:45:16- https://www.laartshow.com   1:45:35- Tune into A.R.T Artists Real Talk with Phil America  https://itunes.apple.com/us/podcast/a-r-t-artists-real-talk/id1159607075?mt=2&i=1000380950233   1:49:06- Heidi talks about how Greg Escalante has been remembered    1:32:03- https://andybauch.com   1:55:06- Do you have a four or five year path with the LA Art show that you guys are trying to build together? https://www.instagram.com/laartshow/ https://www.laartshow.com   1:59:05- https://www.instagram.com/superchiefgallery/   2:00:26- Do you think this is something artists could do on their own without hiring a publicist?   2:01:46- Heidi suggestion to smaller galleries putting out press releases    2:03:26- Where to find Heidi Johnson  https://www.hijinxarts.com https://twitter.com/hijinxpr
A.R.T. Artists Real Talk
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