1 rich Libsyn https://www.libsyn.com 90 600 Social media is here and it’s not going away, so maybe you should start using it the relationship building way. &amp;nbsp; In this episode we hear from Kirsten Jensen, founder of Next Action Digital, as she breaks down social connection. Kirsten believes that social media is meant to be a person-to-person exchange, and that our brand stories are best told in social media by empowering our employees to connect, build relationships, and share their experience. &amp;nbsp; Resources mentioned during this episode: Trust Agents, by Chris Brogan and Julien Smith Heart of Tomorrow Scholarship Program, funded by Sanford Health Employee Advocacy ebook, by Neal Schaffer http://wersm.com/5-stats-that-prove-employee-advocacy-is-crucial/ RDO Equipment Co. Youtility, by Jay Baer Big Magic, by Elizabeth Gilbert &amp;nbsp; Next Action Digital social handles: https://www.facebook.com/NextActionDigital/ https://www.linkedin.com/company/next-action-digital https://twitter.com/nextkirsten https://twitter.com/NextActionDgtl Cultivate Curiosity http://cultivatecast.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/6407596/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/19960296