1 rich Libsyn https://www.libsyn.com 90 600 #018: &quot;Damn you, Spencer!&quot;—Ephemeral vs. Evergreen (page 127) Spencer and D.P. define the differences between social media that is ephemeral (temporary) and evergreen (long shelf-life), and why you need to balance both. This episode focuses on the section entitled 'Ephemeral vs. Evergreen' that can be found on page 127&amp;nbsp;of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith &amp;amp; D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith &amp;amp; D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith &amp;amp; D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com The ROTOMA Podcast with Spencer X. Smith &amp; D.P. Knudten http://rotoma.libsyn.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/6204848/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/064957/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/18945664