1
rich
Libsyn
https://www.libsyn.com
90
600
Ep. 29 - The Principles Behind An Engaging Story with Rachel Clemens
Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Rachel Clemens, Chief Marketing Officer at TradeMark Media, who joined us in June during our roundtable event on Branding. As you'll soon find out, she has so much to share about the principles behind every engaging story and does it in just over 10 minutes! Because there's so much magic in this episode - let's hop in and hear what Rachel has to say! 0:00 to 1:40 - Ashland Opening Remarks and Intro of Rachel Clemens 1:42 to 2:13 - Introduction of Self and Topic (Behind Every Engaging Story...is a Set of Principles) 2:14 to 2:50 - Why Storytelling is Important Humans are predisposed to tell stories Wired for conclusion, want closure on story Stories allow audiences to move from passive to active 2:51 to 5:18 - Unearthing Stories & Rules of Storytelling  Underlying foundations for your storytelling Know thyself Simon Sinek TED Talk - How Great Leaders Inspire Action (Start with Why) Find what's driving you Point of view / perspective - rallying cry either for or against something. You should turn on 50% of your audience and turn off the other 50% Example from previous agency (For founders) Dive into your history to find your stories Allow yourself to be vulnerable People want to hear stories about real humans 5:19 to 7:06 - Story Spine Beginning, middle, and end of a story Need all three parts to be engaging Beginning - starts with one day Set the status quo, the lay of the land Middle - until one day What starts the journey, signals that something is changing Because of that, because of that - as many or as few as you need to tell the story End - until finally - the conclusion Example with squirrel Case studies are good examples for story spine 7:07 to 10:58 - Uncovering story through common plots Overcoming insurmountable odds Erin Brockovich example Underdog story, what's an underdog story for your organization (you or your client) Unlikely pairs Toy Story example, Buzz and Woody Using creativity to solve a big problem MacGyver  How you're using the tools in your business to solve big problems Good versus Evil Hero and a villain  Client is the hero Villain can be a person or a concept Experience Status Quo 11:03 to 12:22 - Ashland Closing Remarks Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook) If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter. Get ready for more on Branding, stay tuned! Thanks! Ashland, Creatives Meet Business
Creatives Meet Business
http://cmbatx.libsyn.com/podcast
<iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/6047066/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>
https://assets.libsyn.com/secure/content/18206419