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  <title>008 - You really need a Reputation for Integrity</title>
  <description>PR veteran Deb Radman explains the value of non-traditional hires in public relations, the power of intuition, and the necessity of courage. She explains how PR nightmares come from bad decisions. She presented the James C. Bowling Executive-In-Residence Lecture Series in the University of Kentucky’s Department of Integrated Strategic Communication. She also draws on lessons from Harold Burson, Richard Edelman, Betsy Plank, CKPR and the USO. </description>
  <author_name>Better PR Now with Mark Phillips</author_name>
  <author_url>http://betterprnow.com</author_url>
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