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  <title>&amp;quot;You Cannot Scale Cool Fast Enough,&amp;quot; Says Eureka! CEO About the Brand</title>
  <description>Eureka! is one of those brands that comes across as a one-off, independent restaurant concept. The brand even has 22 separate social media accounts on both Instagram and Facebook for each of its locations—&amp;amp;nbsp;the latest opening last month in San Diego, Ca. “I've done that consciously,” said Justin Nedelman, CEO and co-founder of Eureka!, a multi-unit gastropub that was born soon after the economic recession of 2008 began. “At that time, in the recession, I think people with money were trading down, but they still wanted service; and folks that had limited income and still wanted a great experience, they were really discerning and weren't going to spend that money on a big chain restaurant.” </description>
  <author_name>On Foodable Weekly </author_name>
  <author_url>http://www.foodabletv.com/on-foodable/</author_url>
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