1 rich Libsyn https://www.libsyn.com 90 600 What are the best ways to differentiate your product and DEFINE your market instead of being defined by it?&amp;nbsp; Learn from Trevor Hill of Fathom (Global Water Management).&amp;nbsp; Trevor's company is leading the way in streamlining back office software technologies for water municipalities.&amp;nbsp; Trevor served in the Gulf War for which he received the Gulf Kuwait Medal in 1991, and retired from the Canadian Navy in 1994. After retiring, Trevor co-founded a design-build firm that specialized in water reclamation facilities in British Columbia and the Canadian Arctic.&amp;nbsp; Would you like to learn how the shortcomings in your industry can reveal a potentially untapped market? Listen to Trevor's entrepreneurial journey to find out more! &amp;nbsp; challengeassumptions's podcast http://challengeassumptions.libsyn.com/podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/5696004/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/5696004