1 rich Libsyn https://www.libsyn.com 90 600 Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You'll hear how to get started, approach influencer in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common tactics permeating this approach to marketing. Follow Samantha on Twitter: https://twitter.com/howesocial&amp;nbsp; Follow Jay on Twitter: http://twitter.com/jayacunzo&amp;nbsp; Check out the latest from NextView's refreshed brand, including the introduction to the Everyday Economy: http://nextview.vc/eetraction&amp;nbsp; Here is NextView's pitch to founders: http://nextview.vc/pitchdecktraction&amp;nbsp; Lastly, subscribe to get all of NextView's content at http://nextviewvc.com/blog&amp;nbsp; Traction: How Startups Start | NextView Ventures http://nextview.libsyn.com/podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/5629127/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/5629127