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  <title>3: How to Align Culture and Marketing Moments with Michael Shostak</title>
  <description>Michael Shostak is the Senior Vice President &amp;amp;amp; CMO of Economical Insurance. &amp;amp;nbsp;Michael and his team recently launched ~ Sonnet ~ a completely online insurance solution. &amp;amp;nbsp;The first of it's kind in the Canadian marketplace. &amp;amp;nbsp;He shares lessons learned from the launch and some deep insights into brand and culture alignment. </description>
  <author_name>An Opportunity Knocks </author_name>
  <author_url>https://www.aokmarketing.com/podcast/</author_url>
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