1 rich Libsyn https://www.libsyn.com 90 600 What do design, branding, good bourbon, and a Norwegian architect firm have in common? It’s the thread to this episode’s interview with John Patrick Winberry, founding partner, chief wrangler, and architect at the UP studio. UP is a small, nimble boutique Architecture, Interior, and Brand Design firm that believes all disciplines can live together within a given project. If you’re a client, you get the design, but maybe you need signage, a new brand, or marketing to go with that new building. That’s where UP comes in. That belief of a turnkey solution makes for an interesting conversation. At 38, Winberry, on the young side of the profession, starts us out with the path he took to start UP – a path that might involve sneaking into a Richard Meier house along the way. Enjoy the episode. SUBSCRIBE HERE. Music courtesy of Sounds like an Earful&amp;nbsp;from Creative Commons Vol. 1&amp;nbsp;(Check them out – they have a slew of great, free music.) Built Blocks https://www.johnchilson.org/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/5338756/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/18728284