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  <title>025 Justin Goff</title>
  <description>Justin Goff is a 33 year old online entrepreneur, expert copywriter, and partner in an online supplement company that did 23 million in revenue in 2016.&amp;amp;nbsp; He passed on getting a job right out of college and decided to go all in with his online business. &amp;amp;nbsp; It worked for awhile, until a perfect storm of personal and business problems finally came to a head.&amp;amp;nbsp; Justin ended up rebranded his business and quickly began to make substantial profits through Facebook advertising.&amp;amp;nbsp; It gave him the confidence in his ideas he needed to achieve the success he’s had to date. &amp;amp;nbsp;  Listen to Justin challenge many of the sacred assumptions about online marketing and direct mail sales.&amp;amp;nbsp; Is there a threshold for how much advertising you can dish to a subscriber before they bail?&amp;amp;nbsp; Or what about when customers are most likely to spend money on your products?&amp;amp;nbsp; Does it happen gradually or are there bursts of purchasing that you can better understand?&amp;amp;nbsp; Find out the answer to these questions and more on this episode of Challenge Assumptions. </description>
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