1 rich Libsyn https://www.libsyn.com 90 600 Welcome to episode 23 of the Richard Dally podcast where I bring you a UK perspective on the latest news and developments from the world of podcasting and Internet Radio This week I look at why adverts in podcasts are so effective, I summarise an interview with Gimlet Media Founder, Alex Blumberg, consider how easier availability of streaming might help podcasting and look at more predictions for how podcasting will develop in 2017. &amp;nbsp; Websites and articles mentioned in the show: http://rainnews.com/insights-on-why-podcast-advertising-works/ http://blog.omnystudio.com/post/156113825967/cash-for-comment-why-do-host-read-podcast-ads https://www.podcastmotor.com/easy-streaming-opens-doors-to-strong-podcast-growth http://www.adnews.com.au/opinion/podcast-predictions-for-2017 http://www.forbes.com/sites/danschawbel/2017/01/24/alex-blumberg-lessons-from-his-transition-from-traditional-to-new-media &amp;nbsp; The show-notes for this episode are at http://www.richarddally.com/23 &amp;nbsp; Contact me: http://www.richarddally.com Twitter: @richarddally The Richard Dally Podcast http://www.richarddally.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/5060209/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/5060209