1 rich Libsyn https://www.libsyn.com 90 600 In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about: Sean's role at Mapp Digital and the makeup of his team [5:20] Why they perform consumer surveys [8:15] Why the 18-35 group still prefers email [18:09] How retailers have used their engagement platform to drive results [19:23] The big mistakes companies are making [27:37] Who out there is doing this well? [35:30] What you can apply to your own business [40:08] Notable Quotes: &quot;MAPP Digital is probably the largest digital marketing company you've never heard of.&quot; - Sean Shoffstall &quot;We've been doing this marketing thing for a really long time.&quot; - Sean Shoffstall Guest: Sean Shoffstall is a well-known and successful digital marketing entrepreneur, technology innovator and marketing strategist. Over his 20-year career, he has worked with top global brands providing leadership, strategy and execution in both B2C and B2B settings. Company: Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Connect: Sean Soffstall&amp;nbsp; https://www.linkedin.com/in/shoffstall &amp;nbsp; Mapp Digital https://www.linkedin.com/company/mapp-digital www.mapp.com IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email http://imanetwork.org/webinar <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/4856735/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/4856735