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#4 Sarah Penna: The birth of a business, the economy of online content and how it has changed
Sarah Penna is one of our most successful and insightful friends, and her newfound motherhood has provided even more insight. She tells us about the challenges of being acquired by Dreamworks and becoming a mother at the same damn time, and drops some priceless knowledge on the reality of online content and marketing. Sarah KILLS it. Don’t sleep on this episode.   3:25 Jacob and Sarah’s relationship       Philip DeFranco 5:13 Big Frame launched       http://www.bigfra.me/ 9:24 Pioneering a business in YouTubers      “Let me take on the nitty gritty… you focus on creative” 10:19 Partnering with Steve Raymond       Digitour - http://www.thedigitour.com/ 12:55 1st YouTuber lost to shooting       A loss of innocence      http://mashable.com/2016/06/11/christina-grimmie-shot-dead-florida/#EqfmbJquzaqG 16:30 “Hey Guys”       Supercuts      https://youtu.be/wtd5J0QPFCo 20:22 Early days of Current      https://en.wikipedia.org/wiki/Current_TV  21:24 Managing Snooki and Jwoww’s YouTube accounts       Yung Mommy      https://youtu.be/zp5pW-27tJU 24:09 Big Frame/Working with Steve Rayond  33:51 The challenges of working with talent  36:54 Income and opportunities for YouTubers- then and now  38:21 What is YouTube Red?      https://www.youtube.com/red  43:34 “Ive reached the top and had to stop, and that’s what’s bothering me”  52:34 How Vine changed the world of film making  59:27 Selling a company before 30/Becoming a mom  1:09:04 Shay Carl and Tim Ferriss podcast      http://fourhourworkweek.com/2016/06/27/shay-carl/ 1:23:34 What it means to sell a company      Extreme Ownership      https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs-ebook/dp/B00VE4Y0Z2 1:38:313 Awestruck- “We like being domestic but we’re not afraid to order takeout”      https://www.youtube.com/channel/UCalcFcqOC_UdfxQAPHhwOqg 1:53:34 Why to use an influencer in brand marketing?/Evolution of brand marketing 2:00:59 Sarah’s future in new media   IG and Twitter- @sarah_penna Snapchat- mrspenna
A.R.T. Artists Real Talk
http://artistsrealtalk.libsyn.com/podcast
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