1 rich Libsyn https://www.libsyn.com 90 600 Notable Sections: Catherine's background and role at Oracle Marketing Cloud [1:47] Why it's important to work directly with customers [4:30] Here approach to helping customers [8:03] How to differentiate your company with a culture of customer experience [12:23] Catherine's personal experience with churn as a customer [18:18] How brands can develop a greater sense of intimacy with their customers [26:45] Notable Quotes: &quot;Customer success is really about understanding where your customer is in their process and what problems they are facing.&quot; - Catherine Blackmore &quot;Customer experience will be the defining competitive advantage in the marketplace&quot; - Catherine Blackmore Guest: Catherine Blackmore is the General VP of Global Customer Success at Oracle Marketing Cloud. She is a thought leader and innovator in the area of Customer Success, with over 20 years of experience helping a diverse list of clients from small business to Fortune 100 customers. Resources: The 11 Pillars of Customer Success The Operations of Customer Success Your First 90 Days as a Customer Success Leader Customer Success Evolves Connect: LinkedIn Twitter IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email http://imanetwork.org/webinar <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/4810843/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/13272369