1 rich Libsyn https://www.libsyn.com 90 600 This talk was originally delivered Lauren Greatorex from Man Bites Dog&amp;nbsp;during September 2016’s brightonSEO Conference. &amp;nbsp; &amp;nbsp; A self-identified geek, Lauren brings her thirst for knowledge and nose for a story to the Man Bites Dog pack, leading on content marketing. She specialises in creating and delivering global integrated marketing campaigns for big B2B brands (earning her the – frankly awful – nickname ‘Contentorex’). &amp;nbsp; In a world of ‘me too’ sales messages, B2B brands can only win the attention – and ultimately the business – of senior decision makers through the quality of their thinking. But let’s be honest, did your last campaign or marketing programme showcase your expertise at its best? If not, don’t panic - this session will equip you with a process and framework proven to produce compelling ideas that deliver real ROI every time. brightonSEO's podcast http://brightonseo.libsyn.com/podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/4670692/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/4670692