1 rich Libsyn https://www.libsyn.com 90 600 The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. Today's guest, Robbie Baxter, unpacks&amp;nbsp;The Membership Economy: Find Your Super Users, Master the Forever Transaction and Build Recurring Revenue. &amp;nbsp; Key Takeaways: [1:09] The big idea behind the membership economy. [2:47] Cost certainty is&amp;nbsp;part of the appeal to subscribers of membership-based organizations. [8:18]&amp;nbsp;Robbie Baxter unpacks three components within the membership economy: suspension, community, and loyalty. [16:02] Businesses who adopt the membership economy business concept experience major benefits, including recurring revenue. [22:27] Incumbent businesses in classically organized industries can adapt to the membership economy by focusing on and building off of the mission of their members. [30:42]&amp;nbsp;Robbie Baxter explains how a manicure business demonstrates the difference between fixed cost and incremental cost and why this matters in the membership economy. [36:24] How to best Contact Robbie at Peninsula Strategies and read&amp;nbsp;The Membership Economy. &amp;nbsp; Mentioned in This Episode: Peninsula Strategies The Membership Economy @robbiebax on Twitter Praxent Commanding Business http://praxent.com/commandingbusiness <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/4667223/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/4667223