1 rich Libsyn https://www.libsyn.com 90 600 Marshall Van Alstyne is a Professor at Boston University and a Digital Fellow at MIT. He co-authored Platform Revolution: How Networked Markets Are Transforming The Economy And How To Make Them Work For You, and is a father of the theory of two-sided markets. Marshall&amp;nbsp;joins Tim today to discuss how&amp;nbsp;cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Tune in as they dig deep into the&amp;nbsp;brilliant future of platforms, revealing how they will irrevocably alter the lives and careers of millions. &amp;nbsp; Key Takeaways: [1:06] Marshall Van Alstyne explains how the rules that managers use to navigate the competitive&amp;nbsp;landscape are changing from a Porter, 5 Forces way of thinking about the world to a Peter Drucker way of thinking about the world. [1:26] In a platform business, the&amp;nbsp;mindset shifts from managing a product to managing a community. [10:21] How to create a market, value and wealth from an area in which there are spare capacity and resources. [13:19] What is the macroeconomic impact of platform driven markets? [18:48] The launch problem is made easier by borrowing existing users from another platform, or by seeding the market. &amp;nbsp; &amp;nbsp; [22:48] It’s easier to add a technology to a community than it is to add a community to a technology. [26:37] Thoughts on how business schools are teaching management practices today, and how it should be taught in the future. [32:05] Tips to use as guidelines for managers who want to leverage their external resources.&amp;nbsp; &amp;nbsp; [37:28] Contact information for Marshall Van Alstyne. &amp;nbsp; Mentioned in This Episode: Platform Revolution @InfoEcon on Twitter Praxent Praxent on Twitter Commanding Business http://praxent.com/commandingbusiness <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/4596094/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/4596094