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  <title>089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott</title>
  <description>&amp;amp;nbsp; In This Episode:  Titina's background and how she got into her current field [2:22] What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15] Her views on mentorship [10:11] The uncommon thing her mentor taught her [14:12] The difference between leading and managing [15:48] The story behind Oracle Women's Leadership [17:12] Her role at the Oracle Marketing Cloud [23:30] How she manages her role without a marketing background [24:20] What it's like to be an engineer in an organization like Oracle [29:43] The advice she'd give to a recent college graduate [32:12] How she stays relevant in her industry [37:20]  Resources: IMPACT16 September 19th-20th Oracle University  Oracle Women's Leadership </description>
  <author_name>IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email</author_name>
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