1 rich Libsyn https://www.libsyn.com 90 600 This is Mike Michalowicz’s second visit on the Commanding Business podcast. During this episode, we announce the release of and have an in-depth conversation about his new book, Surge: Time the Marketplace, Ride the Wave of Consumer Demand and Become your Industry’s Big Kahuna. Mike describes why companies who want to succeed need to commit to a niche and then master it to attract customers, why a general practitioner doesn’t experience the same surge as a specialist and why he vows to eradicate entrepreneurial poverty.&amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; Key Takeaways: [1:00] A reader’s question led Mike to write a book to help businesses find explosive growth by correctly timing the market. [3:55] Mike describes the process of selecting a narrow niche and identifying its potential. [4:29] In his personal mission to eradicate entrepreneurial poverty, Mike identified bookkeeping as the niche with the most potential. [6:16] How to overcome a scarcity mentality when picking a focus. [10:39] S is for Separate. When clients are selective they are invested in the outcome.&amp;nbsp; [19:25] U is for Unify. What movement does a business need to unify their offering?&amp;nbsp; [24:33] R is for Rally Cry. A reason or purpose to defend yourself and your product. [28:37] G is for Gather. Evaluating what is working and what is not working through observation. [34:49] E is for Expansion. Find what is working and duplicate it in complementary niches. &amp;nbsp; Mentioned in This Episode: Mike Michalowicz Mike Motorbike Surge: Time the Marketplace, Ride the Wave of Consumer Demand and Become your Industry’s Big Kahuna Praxent Commanding Business http://praxent.com/commandingbusiness <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/4493555/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/4493555