1 rich Libsyn https://www.libsyn.com 90 600 In This Episode: How Penguin Pick-Up was created to solve the logistical problems around online ordering. How Egil created Penguin Fresh and disrupted the traditional grocery experience. Why it’s important to understand what’s going on in the marketplace. The most important questions you need to ask before moving forward on an idea. How optimizing for convenience improved Penguin Pick-Up’s stickiness. Quote: “If you have a good idea but it doesn’t solve anyone’s problem, it’s not a good idea.” - Egil Moller Nielsen IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email http://imanetwork.org/webinar <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/4375273/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/4375273