1 rich Libsyn https://www.libsyn.com 300 600 Most entrepreneurs have the expertise to win corporate contracts, speaking gigs, and strategic partnerships. They just have no idea how to make the leap. Kelly sits down with corporate deal strategist Diana Y.K. Chan to break down exactly how to become the &quot;clear choice,&quot; from the shift in how you communicate your value, to the one assessment that turned a $10K offer into a $100K one, to the year-end budget hack that can close a six-figure deal in five days. If stepping into bigger opportunities is on your 2027 list, start here. Timestamps (estimated) 00:00 — Welcome, and the chance to become the clear choice 01:30 — Diana's backstory: from Google recruiting to corporate deal strategist 04:00 — The three levels of communicating your value (and &quot;quantify to qualify&quot;) 07:00 — B2C vs. B2B positioning, and the needs assessment that comes first 09:30 — The assessment that turned a $10K offer into $100K 12:00 — How to break in: elevate your marketability, then test the waters 15:00 — Tap your warm network first (trust transfers) 17:30 — Is LinkedIn still the place? (And how to actually reach decision-makers) 20:00 — What a decision-maker needs to see about your brand 22:00 — Coordinator vs. executive sponsor: why scope and price change 24:00 — The lunch and learn as a corporate trust-building offer 27:00 — Multi-part series: one topic, one department at a time 30:00 — The year-end budget hack (close a deal in five days) 33:00 — Does your topic fit? Mapping your expertise to corporate challenges 36:00 — Diana's top dos and don'ts 39:00 — Where to connect with Diana About Diana Y.K. Chan Diana Y.K. Chan is a Business Growth and Corporate Deal Strategist who helps established entrepreneurs, experts, and executives become the Clear Choice for bigger opportunities. She specializes in helping clients elevate their positioning, communicate their unique business value, and win premium five- and six-figure deals, including corporate contracts and strategic partnerships. She's known for helping talented experts go from being overlooked and undervalued to becoming remembered, recommended, and rewarded for the value they bring. Diana brings a unique perspective on how people and businesses get chosen. Her background spans recruiting at Google, generating $12 million in executive education sales in six months, and advising more than 1,000 clients on positioning, business growth, and winning bigger opportunities. She's also an 11-time LinkedIn Learning instructor and seven-time United Nations speaker. Resources &amp;amp; Mentions Connect with Diana Y.K. Chan Website: https://mymarketability.com/ LinkedIn: https://www.linkedin.com/in/dianachan Substack (The Clear Choice): https://open.substack.com/pub/dianaykchan The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, &amp; High Performance Mindset http://www.kellyroachinternational.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/43748469/height/300/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="300" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/43748469