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  <title>Smooth Sailing: Customer Experience on the High Seas with MSC Cruises’ CXO</title>
  <description>How does MSC Cruises use AI and 2.5 million guest comments a year to personalize the cruise experience for every traveler?  This week on The Modern Customer Podcast, Julie Gregoire, Chief Customer Experience Officer at MSC Cruises, talks about customer experience strategy, AI-powered personalization, and turning guest feedback into growth.  Julie joined MSC Cruises in 2022 as its first Chief Customer Experience Officer and oversees the end-to-end guest experience for MSC Cruises and Explora Journeys.    Blake Morgan&amp;amp;nbsp;was called “The Queen of CX” by Meta. She is a customer experience futurist and author of three books on customer experience.&amp;amp;nbsp;Follow Blake Morgan on&amp;amp;nbsp;LinkedIn  For regular updates on customer experience,&amp;amp;nbsp;sign up for her weekly newsletter here. Learn more at&amp;amp;nbsp;www.blakemichellemorgan.com&amp;amp;nbsp; </description>
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