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  <title>Your Extra Ad Sets Are Costing You 28% More</title>
  <description>Buried in a holiday guide Meta clearly wrote with AI was one line worth pulling out. For years Jon has told advertisers to consolidate, but Meta never explained why it mattered, and now it finally has, with data behind it. Jon breaks down the simple way to tell if you’re running too many ad sets, and the one threshold that justifies adding a second. </description>
  <author_name>The Pubcast with Jon Loomer</author_name>
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