1 rich Libsyn https://www.libsyn.com 90 600 Three live callers, three breakthroughs. One is building a Substack paid tier and wants a simple path from free subscriber to client. &amp;nbsp;One has brilliant ideas she can't figure out how to market. And one has four offers and no idea what to sell when without them competing. &amp;nbsp;If you've ever felt scattered across too many offers or stuck on how to package what you do, this one's for you. Timestamps: 01:00 — Caller 1: connecting a Substack paid tier to the campaign strategy 03:00 — Why &quot;pay for more content&quot; doesn't grow a paid tier 05:00 — Using a workshop as the anchor, and pricing the tier 07:30 — Live streams: behind the paywall, or to drive people to it? 09:00 — Setting your Substack&amp;nbsp; campaign cadence 11:00 — Caller 2: too many ideas to market 12:30 — Name it, claim it, frame it: turning ideas into signature IP 15:00 — The trust-building offer solves one micro problem 17:00 — Caller 3: four offers, and what to sell when 18:30 — The trust-building offer as a lead source for high-ticket 20:30 — The &quot;major and minor&quot;: one focus per month 23:00 — List segmentation and making the right offer for the person 25:30 — Build your list to acquire; spend your time on the big dollars 28:00 — Why the campaign rhythm keeps your audience from fatiguing 29:30 — How to text in your question The Business Breakthrough Hotline: Ready for your breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show! Virtual Business School (VBS): Join our sales membership, where Kelly teaches the Trust Bulding Offer Strategy https://www.virtualbusinessschool.com/virtual-business-school Follow Kelly on Substack:&amp;nbsp; The Business Breakthrough Hotline: Ready for your breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show! Virtual Business School (VBS): Join our sales membership, where Kelly teaches the Miracle Hour, the Dream 1000, and the &quot;single sessions that sell&quot; one-to-many model: https://www.virtualbusinessschool.com/virtual-business-school&amp;nbsp; The Miracle Hour: Kelly's daily relationship-building and sales system, referenced for outreach, reactivations, and referrals: https://a.co/d/03P8YQ9&amp;nbsp; The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, &amp; High Performance Mindset http://www.kellyroachinternational.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/43562354/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/43562354