1 rich Libsyn https://www.libsyn.com 90 600 Owners trying to grow from $1 million to $3 million: one newsletter or seminar will not close a $200 million gap. Justin Goodbread lays out BLUEPRINT, a 90-day plan of nine 10-day moves split into diagnose, design, and deliver phases. In this episode: Justin starts with two kinds of owners. The first opens last year's marketing plan, changes the date, and runs the same dinner, seminar, and newsletter again, then grows only when the market does. The second asks what is actually stopping the business from growing. By his math, growing an advisory firm from $1 million to $3 million takes roughly $200 million in new assets, about five or six new million-dollar households a month for three years, and no newsletter or single seminar covers that gap. His answer is BLUEPRINT, the 90-day plan he says took his coaching business from zero to over $1 million in under a year: nine moves of ten days each, grouped into three 30-day phases to diagnose, design, and deliver. Along the way he explains why most firms are mis-marketing rather than under-marketing, why $70,000 in Little League sponsorships felt busy but did not grow anything, and why your calendar is your biggest hidden marketing expense, at roughly $2,600 of owner time per client by his estimate. The second half covers testing one channel with a set budget, why thin data from a $3,000 test can mislead you, how leading numbers like first meetings differ from lagging numbers like assets, and what prospects mean when they say let me think about it. What you'll learn: Why moving from $1 million to $3 million needs a system, not more activity B and L: break the bottleneck and listen for your fear and your prospect's fear U: track the source and true acquisition cost of every client, soft costs included E and P: earmark one bet and preserve the proof, because proof is permission R: reframe the belief, since a niche gets you found and a stance gets you remembered I: ignite the problem so prospects feel it in their own words before they see a plan N and T: run a weekly scoreboard and take a stand instead of offering three options Why LinkedIn is a channel, not a strategy Key takeaways and quotes: &quot;Marketing is a tool, growth is the job.&quot; If no one disagrees with your message, it is not sharp enough yet. Leads drop in March and assets come in August, so judge marketing on leading numbers first. Who this episode is for: service business owners and financial advisors between $1 million and $3 million in revenue who are searching for a marketing plan, client acquisition strategy, or way to stop random acts of marketing. Advisors who built a marketing plan that brought in premium clients can apply to share it: https://www.decamillionairedecoded.com/ If you advise business owners and want the rest of the growth system behind BLUEPRINT, start with the Million Dollar Advisor training: https://youtu.be/84rh5RNuvvM Relentless Value Coaching helps advisors run plans like BLUEPRINT 90 days at a time: https://relentlessvaluecoaching.com/ DecaMillionaire Decoded https://www.decamillionairedecoded.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/43418879/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/43418879