1 rich Libsyn https://www.libsyn.com 90 600 In this era of cross-beverage convergence, anything is possible, even a beer-flavored energy drink. Nutrabolt SVP of marketing Emily Hoyle joined the Brewbound Podcast to discuss, All Hopped Up, the limited-edition offering from energy brand C4. &amp;nbsp; Hoyle, a Pabst Brewing alumna, explained C4’s strategy behind the citrusy, beer-flavored, non-alc beverage, which the company designed to be &quot;really accessible to a lot of different people.” &amp;nbsp; Before the interview, the Brewbound team discusses Stone Brewing founders Greg Koch and Steve Wagner’s plans for their former brewery’s former flagship location in Escondido, California; hard sports drinks’ potential 2027 ceiling, according to Circana; and final takeaways from the National Beer Wholesalers Association’s Annual Convention. Brewbound Podcast http://brewbound.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/43394739/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/207932109