1 rich Libsyn https://www.libsyn.com 90 600 Traditional SEO is dying. Pay-per-click is getting gamed. And most law firms are losing clients before marketing ever gets the blame. This week we flip the script. My fractional CEO, Mandi Ellefson of Hands-Off CEO, puts me in the hot seat and interviews me on the biggest shift I've seen in 30 years of marketing law firms. We get into why keyword-stuffed content and AdWords no longer deliver, how AI search now recommends just three or four names instead of a long list, why authenticity beats polish, and why most firms lose clients at intake instead of marketing. We also cover why niching down beats casting a wide net, and why marketing is an investment, not a cost. If you're looking for practical growth advice, this is an episode worth witnessing. Listen now, and subscribe so you never miss an episode. World of Marketing http://podcast.fosterwebmarketing.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/43304399/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/207594759