1 rich Libsyn https://www.libsyn.com 90 600 Two Robbers Spirits Co.’s partnership with the Philadelphia Eagles is helping the 7-year-old company fly. &amp;nbsp; On the latest edition of the Brewbound Podcast, Two Robbers founders Vivek and Vikram Nayar share how partnerships with Philadelphia pro sports teams have helped raise their local profile and increase rate of sale in off-premise retailers. &amp;nbsp; “It’s sort of like the ultimate sampling weapon being able to sell in the stadium,” Vivek said. “People talk about how valuable sampling is, but it’s even more valuable if someone pays for your product to try it and enjoys it that way.” &amp;nbsp; Two Robbers is entering Year 2 of its sponsorship with the NFL’s Philadelphia Eagles, a deal that allows them to leverage the Eagles’ marks on packaging. The Nayars are planning to open up their portfolio playbook this year, introducing single-serve cans featuring the Eagles’ logo exclusive to on-premise retailers starting this month. &amp;nbsp; Vivek and Vikram go deep on their long-term vision for sports partnerships and explain how the company’s pivot from hard seltzer to spirits-based cocktails future proofed the business. They also explain why they believe there’s room for multiple brands to compete in the category, even in a ready-to-drink stronghold such as Philadelphia. &amp;nbsp; Before the interview, the Brewbound team catches up on their travels, with road reports from the National Beer Wholesalers Association (NBWA) Annual Convention and the Great American Beer Festival (GABF). &amp;nbsp; Brewbound editor Justin Kendall, managing editor Jessica Infante and senior reporter Zoe Licata offer takeaways from the first day of the NBWA’s biggest meeting of the year, including a strong push for franchise law protections and more ironclad contracts with producers, along with the conspicuous lack of hemp talk on the first day. &amp;nbsp; Plus, Jessica shares her firsthand experience at the revamped GABF, including what worked for the outdoor festival, what didn’t and what we’re hearing might be next. &amp;nbsp; The team also covers the big deal of the last week: Constellation Brands’ acquisition of SpikedAde for $75 million, with a five-year performance-based earnout that could add $278 million to the sale price. They explain why Constellation dipping its toe into M&amp;amp;A is the bigger story even as hard sports drinks dominate headlines. Brewbound Podcast http://brewbound.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/43298419/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/207558199