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E303 | Why Niching Down Can Keep You from Scaling Up with Angela Gerber
What if all the advice to niche down is limiting your growth? When you're multi-passionate, trying to fit everything you do into one narrowly defined niche can mean leaving behind some of your greatest strengths and passions. And while having a clear focus is important for your audience to understand what you do, there's a way to bring your diverse experience and interests together without limiting what your business can become. In this week's episode of Scale Differently, I sit down with Angela Gerber, founder of The Marketing Apothecary, who spent years trying to fit herself into traditional niches before discovering how to bring the full range of her expertise into her business. We explore how to embrace everything that makes you unique while keeping your business clear and compelling to your audience, including: Why niching down can hold multi-passionate entrepreneurs back How to find the connective thread across your different interests and expertise How to make your diverse offerings feel cohesive to your audience How to bring more of yourself into your business as you evolve As your business grows and you evolve, the things you want to be known for and the work you want to do can change too. Angela shares a different way to approach your positioning that gives you room to evolve while making it clear to your audience how everything connects.   Links to connect with Angela: Website: https://themarketingapothecary.com/  Instagram: https://www.instagram.com/themarketingapothecary LinkedIn: https://www.linkedin.com/company/themarketingapothecary/                                   Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/ Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.    
Scale Differently
https://scaledifferently.substack.com/
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