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384 What If Farm Marketing Didn't Have to Be So Hard? (Here's How)
Does marketing your farm ever feel harder than it should? You know you should be sending emails, posting on social media, making offers, and finding new customers. But somehow, all those marketing tasks keep getting pushed to the bottom of your to-do list. Maybe it's because you've convinced yourself that marketing takes too much time. Or that you're just not very good at it. Or that if you're going to do it, it needs to look really polished and professional. But what if you're making marketing harder than it actually needs to be? In this episode of the My Digital Farmer Podcast, I'm sharing a mindset shift that's helped me approach marketing with a lot more confidence, curiosity, and FUN: You don't have to be perfect to be effective. I'll share how I went from being completely intimidated by Instagram Stories to making them one of my easiest, go-to marketing tools. And why getting better at marketing isn't about consuming more information—it's about getting your reps in, making mistakes, and discovering what actually works for YOUR farm. In this episode, you'll learn: Why knowing more about marketing isn't the same as getting better at it. Why confidence comes AFTER you start practicing, not before. How to find the simplest, most effective version of your marketing. Three tiny marketing exercises you can try this week to start building your skills. PLUS: I'm announcing something special inside Farm Marketing School! Starting in November, I'm leading members through a five-month Winter Roadmap designed to help you stop collecting marketing advice and start putting it into action. Each month, we'll tackle one focused project together—from clarifying your farm offer to launching an email promotion to building your roadmap to $100K. You'll get step-by-step training, practical templates, AI shortcuts, and coaching to help you build your marketing system, one manageable project at a time. You don't need another winter of thinking about marketing -- or even "learning" it. You need a winter of actually DOING it. Join us inside Farm Marketing School for just $69/month: MyDigitalFarmer.com Remember, you don't get better at marketing by thinking about marketing. You get better by DOING marketing. Let's get our marketing reps in! Helpful Links & Resources What email provider do I use for my email marketing launches? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you’ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you’re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. ⭐️  Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)
My Digital Farmer | Marketing Strategies for Farmers
http://www.mydigitalfarmer.com
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