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  <title>When Does Frequency Lead to Creative Fatigue?</title>
  <description>When performance drops, advertisers reach for the same culprit, too much frequency and creative fatigue. But there’s no magic frequency number to fear, and a quick drop in results usually points to a deeper problem than how often an ad is shown. Jon explains what’s really happening when ads die after a week or two, and the one signal that tells you fatigue is actually the issue. </description>
  <author_name>The Pubcast with Jon Loomer</author_name>
  <author_url>https://pubcast.jonloomer.com/</author_url>
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