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Episode 192 - Building Trust in Accounting Technology: AI, Innovation, and the Future of the Profession - The Woodard Report Podcast
On this episode of the Woodard Report podcast, Heather speaks with Seth Fineberg about the importance of building trust between accounting professionals and technology providers as AI transforms the profession. Drawing on his decades of experience in accounting journalism and his work with Accountants Forward, Seth discusses how vendors can better understand practitioners’ challenges, communicate honestly, and demonstrate real-world value rather than overpromise solutions. They also explore how AI is empowering accountants to create their own tools and why listening, transparency, and strong relationships are essential to moving the profession forward. About Seth Fineberg Seth Fineberg is a content marketing and PR specialist with a keen focus on the accounting profession. He is a 35-year journalist and editor, mostly overseeing accounting. Learn more about Accountants Forward Connect with Seth on LinkedIn Thank you to our show sponsor, Rightworks! RightWorks has everything your firm needs to do exactly that. Most accounting firms are juggling scattered apps, dealing with ongoing security risks and relying on manual workarounds, all on top of serving your clients. RightWorks takes that off your plate. One secure workspace for all your apps and tools. Enterprise-grade security managed for you. And the AI and productivity tools built specifically for accounting firms. Whether you have an IT team or not, whether you have five employees or 45, RightWorks grows with your firm and keeps you ready for whatever comes next. RightWorks, it's all right here. Learn more at RightWorks.com. Learn more about the show and our sponsors at Woodard.com/podcast
The Woodard Report Podcast: Featuring Heather Day and Joe Woodard
http://www.woodard.com/podcast
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