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  <title>Inside the Shift Toward Smarter Automated CX - with Paul Cuglietta of Simplyhealth</title>
  <description>A single misstep in a new customer service channel can undo months of trust-building work. &amp;amp;nbsp; In this episode, Paul Cuglietta, Customer Services Director at Simplyhealth, explores how disciplined testing, governance, and stakeholder sign-off shape agentic AI rollouts inside a regulated, high-trust environment. The conversation covers matching automation to the way customers speak across channels, building a long-term AI vision tied to company purpose, and getting buy-in through comparable case studies.  This episode is sponsored by NiCE Cognigy. &amp;amp;nbsp; Learn how to structure landing pages for higher conversion, and how to use self-qualification systems to prioritize high-intent leads, download our free PDF report, &amp;quot;B2B AI Lead Generation Guide,&amp;quot; at emerj.com/aig1 </description>
  <author_name>The AI in Business Podcast</author_name>
  <author_url>http://emerj.com</author_url>
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