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  <title>016:  Conscientious compromises and building a thoughtful product business with Nicole Najafi of Industry Standard</title>
  <description>Get to know Nicole Najafi, founder of Industry Standard,
a direct to consumer denim brand founded
by Nicole Najafi to deliver premium quality (the industry
standard…) denim without a higher price point. Industry Standard
jeans are designed in New York and made in the denim district of
LA, using Cone Denim from North Carolina. Rita &amp;amp;amp; Nicole talk about the process of
launching Industry Standard when coming from a digital marketing
background, the conscientious compromises we make every day, and
about focusing on real, thoughtful products – and
relationships – while building your
business.&amp;amp;nbsp;&amp;amp;nbsp;
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  <author_name>Why Do We Have Things?</author_name>
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