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  <title>Antonio Citterio: Why Good Design Starts With the End of a Product's Life - 276 - Alain Elkann Interviews</title>
  <description>DAY TO DAY BRILLIANCE. ANTONIO CITTERIO is an Italian architect, furniture and industrial designer. Today his cross-disciplinary practice for architecture and interior design is known as &amp;quot;ACPV ARCHITECTS Antonio Citterio Patricia Viel&amp;quot;. The firm works internationally, developing projects on all scales in collaboration with a network of specialist consultants. In both 1987 and 1994, Antonio Citterio was awarded the Compasso d'Oro (&amp;quot;Golden Compass&amp;quot;) prize, the world's oldest and most prestigious industrial design award. In 2008 the Royal Society for the Encouragement of Arts, Manufactures &amp;amp;amp; Commerce of London awarded him the title of &amp;quot;Honorary Royal Designer for Industry&amp;quot;. &amp;quot;Headquarters is not a speculation building, it's also part of the image.&amp;quot; &amp;quot;When you build something now, you really have to think about what will happen in the next 30 years.&amp;quot; &amp;quot;Nowadays, the vision is for an office chair that is self-adaptive.&amp;quot; https://www.alainelkanninterviews.com/antonio-citterio</description>
  <author_name>Alain Elkann Interviews</author_name>
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