1 rich Libsyn https://www.libsyn.com 90 600 The best branded merch doesn’t feel like a giveaway. It feels like belonging you can wear. Using the Michael Jordan and Nike story as a jumping-off point, Nikki and Crissy explore what happens when merchandise becomes more than an expense and starts creating identity, community, and even revenue. From Air Jordan’s cultural influence to exclusive merch drops and employee gear people actually want to buy, Crissy breaks down the ingredients that give branded artifacts real meaning: quality, design, community, and exclusivity. For people-first leaders, it’s a powerful reminder that when your culture means something, people want a tangible piece of it. &amp;nbsp; Additional Resources: Learn how to build your strategy to swag! Connect with Crissy on LinkedIn Learn more about Robertson Marketing Connect with Eric on LinkedIn Subscribe to PFN’s YouTube for more insights like this! Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network &amp;nbsp; Key Takeaways: Treat merch creates identity, belonging, and cultural connection. Strong personal brands can strengthen the larger company brand. Quality and design transform ordinary swag into meaningful artifacts. Exclusivity can dramatically increase merchandise demand and perceived value. Strong cultures create merchandise employees actually want to buy. &amp;nbsp; Working Forward https://peopleforwardnetwork.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/43128488/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/206967393