1 rich Libsyn https://www.libsyn.com 90 600 A lot of people hear the word sales and immediately think of something negative. Pushy. Manipulative. Sleazy. Someone trying to convince you to buy something you don’t need. But that’s not sales. That’s bad sales. In this episode, I break down why selling is one of the most misunderstood skills in business and why, whether you realize it or not, you’re already selling every single day. When someone helps you find the right tire after yours goes flat, that’s sales. When a family finds the right home, sales is involved. When a business solves a problem for a customer, somebody had to communicate the value of that solution. Good sales is problem solving. And it goes way beyond products and services. You sell ideas. You negotiate. You persuade. You communicate your point of view. You sell yourself in a job interview. As a leader, you sell your team on a vision. As a business owner, you have to get customers, employees, partners, and sometimes even yourself to believe in where you’re going. The question isn’t whether you sell. The question is whether you’ve learned how to do it well. In this episode, I cover: Why so many people have a negative relationship with sales The difference between selling and manipulating Why great salespeople focus on solving problems How sales shows up in everyday life Why business owners can’t afford to avoid learning sales The connection between sales, negotiation, persuasion, and leadership Why providing real value changes the entire sales conversation How becoming better at selling can change the trajectory of your business and career If you’re an entrepreneur, business owner, sales professional, leader, coach, or someone who has always said, “I’m just not a salesperson,” this episode is for you. Because sales isn’t something reserved for people with “sales” in their job title. You’re already doing it. Now it’s time to get good at it. Just Keep Reaching.Joe Rosner&amp;nbsp; www.justkeepreaching.com The Just Keep Reaching Show https://justkeepreachingshow.libsyn.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/43071533/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/206775108