1 rich Libsyn https://www.libsyn.com 90 600 Quote: &amp;ldquo;The CMO has quickly become a general manager.&amp;rdquo; &amp;nbsp;- Kevin Bobowski Guest: Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team. Company: Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers. In This Episode: How Marketing Automation can revolutionize your business. His unusual path to becoming a CMO. What Act-On does as a company. The advantages of being a last mover. What to look for when considering a marketing automation software. &amp;nbsp; The evolution of the CMO role. Resources: A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment. PWC Web Trends Exact Target OfferPop Act-On IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email http://imanetwork.org/webinar <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/4292865/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/11465159